Best friendship is based on more than shared interests; it’s a sociological fact that people bond with those who look like they do. This tendency is called homophily (“love of the same”) and it explains why spouses often reflect each other’s characteristics, why dog owners sometimes resemble their pets, and why you may do a double take when you see a pair of close friends.
It makes sense, if you think about it. In the case of Gigi Hadid and Hailey Baldwin, who are often spotted together on the streets of L.A., cultivating easy blonde beach waves and a healthy glow seems like a reflection of time spent on the California coast. The same goes for Sam Rollinson and Charlotte Wiggins—British models, roommates, and besties—whose mutually perfect porcelain skin, pale pink lips, and fine, rumpled hair are the hallmarks of an English Rose.
For new pals Karlie Kloss and Taylor Swift, it seems only natural that a similarly elegant sensibility would foster their bond—turning up in their matching cat eyes, brushes waves, and long, lean physiques. And while Suki Waterhouse and Georgia May Jagger favor slept-in hair and extreme eyelashes for day, they prefer groomed blonde brows and perfectly drawn mouths when it comes to evening glamour: the mark of close friends who swipe on their lip color and go—always together, of course.
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