Decoding China’s Cult Beauty Obsessions: The Country’s Best-Selling Serums, Masks, and Foundations

If you’ve found yourself spending extra time on your skin in recent years—investing in masks, adding a serum (or three) to your beauty routine, or personally contributing to the ascendant global rise of BB cream, you may have China to thank. Starting as early as their teenage years, Chinese women may use five or six products in a single session between cleansing and SPF, walking through a series of elaborate morning and evening rituals that focus on brightening and resurfacing on a daily basis.

“Chinese women take beauty very seriously,” says Boston-based Fresh cofounder Lev Glazman, whose line of creams, oils, and mists arrived in Hong Kong in 2005. Since then, an increasing number of American brands have infiltrated China’s major cities, and a quick look at their best-selling imports acts as a revealing window into the country’s cult beauty obsessions. According to Glazman, it’s worth taking note. “Their skin looks incredible,” he says of the nation’s luminous beauties. With the Met Gala just days away, we’re adding these Chinese beauty products to our own routines in the hopes of conjuring our own fresh-faced glow.

 

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