Kaia Gerber has officially arrived. Earlier today, Marc Jacobs Beauty announced Gerber as the new face of its makeup campaign on Instagram—an appropriate platform given the up-and-coming model’s social media prowess—marking her first official campaign as a breakout solo act.
The daughter of supermodel Cindy Crawford—her dark good looks make her a dead ringer for her mother—first caught the attention of the fashion flock late last year. It wasn’t long before the second-generation stunner was snapped up by designer Alexander Wang, who tapped Gerber to be part of his cultish Spring 2016 #wangsquad campaign.
Since then, Gerber has become a burgeoning Instagram star in her own right, sharing selfies, family pics, and playful snaps that offer a spirited glimpse into the world of the up-and-coming It girl. And while the Marc Jacobs announcement retains an air of mystery—a behind-the-scenes shot reveals only a glimpse of Gerber posing for the camera in an acid-orange wig, along with several images of her prepping in the hair and makeup chair—it’s safe to say that her supermodel-in-training status has been firmly cemented.
The post Kaia Gerber Makes Her Supermodel-in-Training Status Official as the New Face of Marc Jacobs Beauty appeared first on Vogue.
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