So This Is What Kylie Jenner Looks Like as a Platinum Blonde

Kylie Jenner has already gone through a rainbow of dip-dyed ends and pastel wigs, so perhaps it was only a matter of time before she marked the ultimate Kardashian family rite of passage by way of a platinum dye job.

Or maybe it was Alexander Wang who nudged her toward taking the platinum plunge? Jenner, who stars alongside the designer’s newly minted #WangSquad of models and headline-grabbing social media darlings like Zoë Kravitz and Tyga—revealed in a teaser video on Instagram yesterday—is rumored to be walking in Wang’s Spring show this week.

After documenting veiled chapters of her bleach blonde transformation on Snapchat this weekend, Jenner made her first official New York outing in the look while at dinner last night. Of course, she’d hardly be the first girl to hightail it to her colorist before reporting for the designer’s directional backstage. And considering that Wang’s troupe of grungy obsidian-maned beauties helped sparked brunette mania a few seasons back, it’s safe to call it early: Platinum—that truly cool-toned arctic shade without a trace of gold—is poised to become one of New York Fashion Week’s breakout beauty trends. Olaplex, anyone?

 

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