Last year, while strolling down Copenhagen’s Strøget, a picturesque street lined with stylish shops and historical facades, I happened upon a promising fashion boutique called & Other Stories. Bearing all the hallmarks of Scandinavian design—clean lines, cool utilitarianism, unfussy tailoring with an edge—the clothing was both highly covetable and brilliantly priced. But after wandering over to its in-house beauty apothecary, I soon realized it was the company’s makeup and skin care offerings that could justify filling up a second suitcase, from its addictive assortment of nail colors to its fast-absorbing body creams.
So when the Swedish label, which is owned by the same fast fashion super-company behind H&M, announced its imminent stateside arrival in New York City’s SoHo neighborhood (conveniently located around the corner from my apartment) earlier this spring, I was understandably elated. When the doors open this coming Friday, it will offer an edited assortment of its covetable beauty range, with a focus on the bath and body, fragrance, candle, and nail polish collections (skin care and cosmetics will follow next year). Here is our shorthand guide to what to buy now (available in store and online at stories.com beginning October 17).
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