Do You Have Winter Blonde Addiction? How Dakota Johnson and More Lighten Up Gradually

While it may be true that every woman should go platinum on a whim at least once in her life, there’s something to be said for gradually dialing up the bleach until you’ve achieved your perfect shade of blonde.

It’s a stealth strategy that Dakota Johnson has made her own. The actress was recently spotted with her current brunette shade brightened with the kind of subtle highlights that feel like a ray of sunshine during the colder months.

And she’s not alone: Amber Heard has supercharged her sandy blonde over the past few months with the help of thick, hand-painted pieces, while Emma Roberts found out firsthand that a short crop can easily handle a minor peroxide job and even benefits from the added texture.

Meanwhile, Kiernan Shipka’s new buttery shade is fueling our dark-brows-with-blonde-hair obsession and Saoirse Ronan’s cool-toned waves provide a winning halo effect just in time for awards season.

Above, seven case studies in the art of lightening up in steady increments.

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