This year’s Cannes red carpet confirmed a theory we’ve been toying with at the Vogue offices since opting out of our usual pre-Met Gala spray tans last month: This summer, it’s all about embracing (and protecting) your natural skin tone. One glance at Kristen Stewart’s supernaturally fair face or Sasha Lane’s immaculate complexion was enough for us to put away the DHA sprays and bronzing powders and slather on another layer of SPF lotion.
The best way to embrace your natural skin tone is straightforward: Double your efforts to shield it from the sun’s rays, which can lead to hyperpigmentation, blotchiness, and the most obvious danger, skin cancer. “No matter what color skin you have, the sun causes damage,” explains Lisa Moore of the motivation behind Cover, her line of clothing and swimwear made up of UPF (ultraviolet protection factor) fabrics that act as a physical sunscreen. As for your existing wardrobe options, denim ranks high on the list of the most sun-protective fabric you can wear thanks to its tight weave, as do bright colors, which the Skin Cancer Foundation claims absorb more UV rays than your summer whites.
Obvious options like broad-spectrum sunscreen, protective sunglasses, wide-brimmed hats, and beach parasols are classic ways of shielding the sun—but how do you know if you’re getting too much without that first hint of a burn? Technology lends its hand in La Roche-Posay’s new (and totally free) My UV Patch for a wearable preventative solution. The flexible heart-shaped sticker is made up of photosensitive dyes that factor in your unique skin tone and change color based on sun exposure, which is then tracked via mobile app for a personalized report. Consider it your perfect excuse to throw a little shade this summer.
The post How Not to Get a Tan This Summer—And Why appeared first on Vogue.
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