It’s a well-documented sociological fact that a little direct eye contact goes a long way when it comes to engaging your conversational partner. So before heading out to another festive holiday event, consider the latest crop of treatment creams designed to transform the delicate area. Whether you want to plump fine lines with a firming balm that doubles as an eye mask, eliminate puffiness with a cooling serum that glides over the skin like an ice cube, or correct dark circles with a novel gel that releases powerful brightening extracts on contact, there’s little that the most innovative new eye formulas can’t do in record time. Here, the best solutions to set your sights on in time for New Year’s Eve.
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