The latest accessory to sweep Instagram this summer? No, it’s not Fear and Loathing in Las Vegas–style tinted sunglasses or a pair of hip-hugging denim shorts. Lately, keeping in line with the season’s carefree spirit, celebrities and models have taken a liking to colorful, fluffy towels wrapped meticulously around wet locks—a notable departure from the days of post-blowout snaps. In the age of intentionally unstyled hair, where natural, air-dried lengths are a mark of cool-girl cred, what could be more laid-back than a selfie snapped après-shower?
Perhaps it was Chloë Sevigny, ever the style maven, who kicked off the trend. Hanging out in nothing but sunglasses, pool slides, and a towel wrapped neatly around her head—a floral bouquet protecting her modesty—the actress posed for a sultry ’gram in Cannes. Street-style star Pernille Teisbaek took the look one step further, matching her yellow striped iteration to a lemon tree overhead. And other Instagram luminaries, such as Italian creative director Giorgia Tordini and model Zaga Grau, used towel time as an opportunity to pose with their twinning BFFs.
Whether you swaddle yourself in a hotel’s plush product (à la Lily Aldridge) or cover ocean-drenched tresses post-swim like Naleye Junior did, why not give the trend a whirl—or, rather, twirl?
The post How a Twisty Towel Became The Instagram Hair Accessory of the Moment appeared first on Vogue.
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