Kim Kardashian West has made immaculate hair and makeup her beauty signature—think sleek, glossy blowouts and intricate contour, 24/7. So, when the star took the 2016 VMAs alongside her husband, Kanye, with a set of rough, tousled, almost-damp beach waves, it made for one of the night’s most surprising standout make-unders—one that quickly materialized into a major moment on social media. The wet look recalled the high, windswept ponytail that the mother-of-two sported earlier this month in Mexico, where she appeared fresh and glowing on the sun-drenched beach with her kids in tow. By bringing that laid-back spirit to the VMAs, Kardashian West made the case for the ultimate reality-to–red carpet beauty transformation—and proved that when in doubt, easy always does it.
Kim Kardashian and Kanye West on eating reindeer at Met Gala 2016:
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