Today, if you see glints of gold floating on the breeze in the Tuileries, you aren’t imagining things. It is drifting off the hands of makeup legend Pat McGrath and her 35 assistants, who will be spending the afternoon painting a bright metallic pigment onto the public in the Paris garden. Just hours after McGrath announced the makeover takeover on Instagram to her near-500,000 followers, legions of models, bloggers, stylists, editors, and park-going Parisians started lining up to be transformed by the artist. Around the same time, our own Instagram feeds began flooding with gilded hysteria. Glimmering eyes, cheekbones, and lips are populating the tags #PatTakesParis and #Gold001. And from looking at its sublimely decorative effect, that gleaming 24-karat pigment is worth its weight in gold.
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