The recent spree of Technicolor-painted eyes on Spring runways like Giamba and Max Mara—not to mention Fendi’s Fall nod to Burning Man psychedelia—suggests a carefree sense of experimentation that feels just right for the current season.
“It’s not serious,” says makeup artist Lloyd Simmonds in the May issue of Vogue, speaking of the spirit behind these “bright, brash, futuristic” looks that take their cues from K-pop stars, festival girls, and the street-influenced youth culture of the moment. As YSL Beauté’s creative director of makeup, he has channeled this chroma-pixie, no-rules attitude into Mascara Vinyl Couture, a new collection of nine hyper-hued lash tints featuring a liquid technology that took four years to perfect. “The most exciting thing about the new formula is that the base is completely transparent,” explains Simmonds of each tube’s distinct lack of “cloudiness,” which is a common complaint among the colored-mascara faithful who are looking for clear, vibrant pigments without a white foundation.
Hitting counters in June, the instantly covetable shades are designed to be worn alone or mixed and matched. Case in point: “I’m the Craze,” a vivid violet, makes hazel eyes pop when layered with “I’m the Unpredictable,” a rich aubergine. “The simplest combination is to wear black pencil, liner, or shadow at the base of the lashes—or all around the eye for a smoky effect—and then whichever color of mascara you choose will really stand out,” explains Simmonds, who tried dozens of color mash-ups on Cara Delevingne while shooting the brand’s new campaign. His favorite of them all? “I’m the Storm,” a textured silver, which he describes as “a magic little sweater” for your lashes.
Yves Saint Laurent Mascara Vinyl Couture, $29, available in June; for information: yslbeautyus.com
The post These New YSL Colored Mascaras Are Your Best Spring Accessory appeared first on Vogue.
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