The battle to keep your color fresh can be grueling. For double-processed hair, it goes beyond simply sticking to color-safe shampoos and conditioners, demanding such maintenance that many who dream of pastel lengths have been put off entirely. Fortunately, there’s a new generation of high-tech products that promise to keep your hair strong and healthy, no matter what you throw at it.
According to Aura Friedman, who, in the past month alone, took models Charlotte Carey to pure platinum and Ashley Smith to tropical pink, it’s bond builders, in particular, that have transformed colored hair—by protecting and strengthening the strands from within throughout the process. “It’s a brand-new technology that’s changed the whole face of hair color,” she says. “I’m able to push color even further than I had in the past—and I’ve always pushed it pretty far!” Here, five game-changing products to consider, whether you’re booking your first single process, or you’re between doubles.
The post Your Hair Color Just Got Better—And Here’s Why appeared first on Vogue.
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