In London, It’s Now Posh to Be Sporty: How Cool Workout Labels Are Becoming the Weekend Uniform for British It Girls

Even in London, a city that prides itself on being a sanctuary for hedonists, it’s now hip to be healthy. Gone are the days when an artfully disheveled Kate Moss leaving China Tang after-hours is the epitome of cool. You’re more likely to find today’s It girls at the Skinny Bitch Collective, the female-friendly workout space with a mantra of “squatting, sleep, and sex,” that counts Suki Waterhouse and Gala Gordon amongst its devotees. It’s no coincidence that the capital’s newest private members spot, the rather swanky South Kensington Club, is a well-being haven that’s all Watsu pools and hot yoga. So, as the pubs are usurped by juice bars and the super-clubs morph into seriously sleek workout studios is a nation of sloths finally going the way of Los Angeles and hitting the gym?

In short, yes—and stylishly, too. In the wake of the capital’s collective health kick comes an endorphin-fueled rush of London-based activewear lines that are putting a uniquely British bent on athleisure. Call it the cult of Sweaty Betty (the U.K.’s much-loved answer to Lululemon that’s been on the scene since 1998), but in that same athletic mold come the tailored tri-suits of Lucas Hugh, the baby-soft, balletic styles of Pepper & Mayne, and Charli Cohen’s runway-worthy (literally) hi-vis for runners. Which means that the army of lithe limbs spilling out of Barry’s Bootcamp (beloved by the Beckhams) on the weekend can head straight out of the gym with their sartorial heads held high. After you’ve expended all your energy in that Pilates class, sometimes even the thought of slipping back into your Lisa Marie Fernandez shirtdress in the locker room seems like too much effort—but fret not, we’ve got just the looks to go with your post-workout glow. Here’s how to up your yoga-pants-at-brunch game, London It girl–style.

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The post In London, It’s Now Posh to Be Sporty: How Cool Workout Labels Are Becoming the Weekend Uniform for British It Girls appeared first on Vogue.