Caitlyn Jenner is making further strides in her mission to shift society’s definition of beauty. Today, just a week after filing a trademark for her own cosmetics line, the trailblazer took to Instagram to announce a collaboration with MAC in the form of a creamy rose lipstick named, aptly, “Finally Free.” One hundred of the proceeds from the lipstick—which will be available online come April 7—will benefit the MAC AIDS Fund Transgender Initiative, making the nearly nude shade a standout in more ways than one.
Jenner has quickly become a modern icon in her own right, demonstrating personal bravery while shedding light on transgender issues, and her perspective on beauty is nothing if not unique. We’re looking forward to seeing what kind of products comprise her eponymous collection, but we’re more than willing to test-drive this lipstick in the meantime.
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