Why Larger-Than-Life Curls Are Taking Over the Milan Runways

Backstage at Missoni’s Fall show tonight, model Shelby Hayes is standing patiently by while a team of stylists works her head of tight curls into a soft face-framing halo. “We’re brushing it. And brushing it. And brushing it,” Anthony Turner explained of the simple technique used to amp up Hayes’s natural texture. “It’s kind of a ’70s thing, where the hair doesn’t look so defined.”

It’s also kind of a game-changer thing—generating the type of instant ‘Who’s that girl?’ crackle of electricity that can make a relative newcomer stand out on the marathon show circuit.

Earlier this week, stunner Mical Bockru nearly stole the show at Gucci after exchanging her sleek center-parted lengths for a retro brushed-out cloud; also in the stellar model lineup, New York artist Petra Collins walked the runway with her signature red ringlets amped up to new proportions.

It’s a showstopping move that recalls the manes of Imaan Hammam and Frederikke Sofie, whose downy curls have also become a runway phenomenon. And the trend shows no sign of stopping. At Stella Jean this morning, the designer commissioned fuzzy ringlets, which complemented her fringed and patterned designs, for her entire cast, while equally fluffy locks bounced down the catwalk on a select number of girls at Roberto Cavalli.  Above, six models in Milan who proved that when it comes to hair, bigger will always be better.

 

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