Anyone who has spent time in the humming backstage chaos of Fashion Week knows that rosewater has no shortage of fans. Models, asked about their skin secrets, often rattle off go-to brands (like Heritage Store and Mario Badescu), and bottles of the old-school elixir have pride of place on many a makeup table—Romy Soleimani’s included. “I’m half-Persian, so I grew up with rosewater. My aunts drink it; they put it on their face,” explains the makeup artist, who stocks Jurlique’s rose mist in her kit. On set and in the real world, rosewater does double duty, Soleimani tells me: “You can use it as a hydrating toner, or spray it afterwards to reawaken your foundation, pressing it in with a sponge.” As for the reaction from those in her chair, basking in the garden-scented cloud? “It’s usually ‘Ahhh!’” she says with a laugh.
That sense of universal calm is fueling a growing passion for rosewater. At the buzzed-about Chinatown yoga studio, Sky Ting, founders Chloe Kernaghan and Krissy Jones keep a bottle of house-made rose mist in the bathroom for a post-class refresh. “It just leaves you feeling a little more balanced and at ease,” says Kernaghan of their spray-all-day habit. Elsewhere in the beauty world, it’s turning up everywhere from bold-face skin care (Le Weekend de Chanel) to small-batch start-ups (French Girl Organics’s Floral Toner). Of course, hydration doesn’t stop at the skin. New York–based Juice Press recently released its bottled Water + Rose, tinged with the venerable Bulgarian rose, and Juice Served Here, in Los Angeles, launched a smartly packaged version in February, touted for its anti-inflammatory and calming effects. JSH just wrapped a six-week partnership with the water-filter company Soma, in which a portion of the Rose Water proceeds benefitted clean-water projects in Flint, Michigan; a new charitable collaboration is on deck. What’s not to love?
The post 14 Reasons Why Rosewater Is the Key to Inside-Out Hydration This Spring appeared first on Vogue.
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