“Women don’t want to be too makeup-y these days,” says Isamaya Ffrench. “There’s a more intuitive approach at play.” The British makeup artist and illustrator, who is a master of artistic, outside-the-box beauty, is calling me from Central Park between shoots to discuss the most minimal products she swears by—a series of easy essentials that stays true to a live-and-let-live philosophy. “It’s more about subtle changes in color and tone that complement you,” she adds, like “an unusual lip stain that brings out the pink in your cheek, rather than a full red lip.” Here, five foolproof products to keep in mind when retooling your own day-to-day kit.
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