When your workweek is packed and deadlines are looming, sleep is often the first thing to go—which is why a cream that delivers the appearance of eight hours of sleep, when worn for much less time, sounded to us like a skin-care miracle. Called sleeping masks, or “packs,” in South Korea, where the product took off a few years ago, the super-concentrated moisturizers are used to provide an extra dose of hydration in place of your usual night cream, which, unlike a typical rinse-off mask, should be worn overnight for more gradual absorption during your skin’s natural repair cycle.
Now the sleeping mask has become the latest K-Beauty phenomenon to sweep the States, with a new generation of soothing overnight formulas hitting shelves. Lancôme’s Sleep Perfector is a gel-to-oil formula that soothes skin with black currant seed and rosa canina oils, while Shiseido’s Ibuki leave-on gel mask includes vitamins C and E capsules that melt into the skin to build moisture. Launching in April, Dior’s Hydra Life Sleeping Mask has a playful jellylike texture that penetrates the skin to leave it plump and glowing by morning. And next month, The Estée Edit, a new beauty line from Estée Lauder, will include an overnight water-gel pack infused with goji, blueberry, and pink peony antioxidants. Above, six easy ways to boost your beauty sleep this winter for skin that looks so well rested, you might not need the real thing.
The post How the Korean Sleeping Mask Became a Cult Beauty Staple appeared first on Vogue.
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