Tuesday, May 26, 2015

Booking Your Wedding Day Hair and Makeup: There’s an App for That

wedding hair app sofia sanchez barrenechea

With iPhones never out of reach—and house call hair and makeup apps becoming as addictive as Uber in recent months—perhaps it was only a matter of time before the ultimate big night beauty event was available to book with just a few touches of the keypad: Once a potential logistical nightmare requiring word-of-mouth recommendations, twelve-month wait lists, and the occasional noteworthy hurdle in the form of an extended troupe of bridesmaids, planning your above-the-neck wedding day look has suddenly been made, well, ridiculously simple.

For Vênsette founder Lauren Remington Platt, whose loyal users have been asking for a wedding-specific extension of her 24 hours a day, 365 days a year luxury bookings service, adding a bridal component (due out next month) just made sense: Clients who use the day-to-day service love its convenience factor, as well as the style-minded ethos of the company’s team of hair and makeup artists, many of whom come from the worlds of film, television, and fashion. Available in New York City, San Francisco, Los Angeles, and Miami, the new bridal services added to her app offers customizable packages, which include two trials plus day-of hair and makeup with the same pros who did their tests. There’s also the option of adding a team to tend to the bridal party and appointments for the rehearsal dinner, along with touch ups following the ceremony.

For the spontaneous brides heading to City Hall for a last-minute elopement, or those facing the panic of a last-minute emergency cancellation, New York City’s recently launched StyleBookings can help. Headed up by two beauty veterans—founder and editorial hairstylist George Kyriakos and creative director and makeup artist Vincent Longo—the company has a roster of industry hair and makeup stars who are on-call to pinch-hit within four hours of the event. And while currently appointments can only be done via its mobile-friendly website, an app will be ready for downloading by mid-summer. In the meantime, brides can browse the online portfolios of each artist who is available, then simply click on their choice of date and time, enter their address, and press send to confirm their appointment.

If you prefer to hand the details over to someone else entirely, GlamSquad offers bridal beauty specialists and a weddings coordinator, who acts as a kind of primping planner, doing everything from scheduling the necessary appointments (trials, engagement photos, ceremony) to handpicking the team based on a bride’s needs. And those headed across the pond are now officially also in luck: In addition to its New York City and L.A. offerings, Priv recently added London to the list of city brides it services. Here’s hoping a map’s worth of jet-setting destination wedding locations aren’t far behind.

The post Booking Your Wedding Day Hair and Makeup: There’s an App for That appeared first on Vogue.

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