Monday, July 20, 2015

The Cult of Gisele: Why the Supermodel Continues to Captivate

Gisele Bündchen instagram

Gisele Bündchen turns 35 today, prompting a lingering scroll through the supermodel’s aspirational Instagram and a meditation on her trajectory from one of the industry’s most beloved faces into a single-moniker household name. Boasting snaps that are the picture of health, happiness, and beauty—bikini-clad leaps are outnumbered only by sun-washed yoga poses and wide-armed, enthusiastic embraces of nature—Bündchen’s feed can feel like a meta-view of everything she has come to represent.

Since her first well-heeled stomp down the runways in 1997, her bodacious athleticism has been blazing an unapologetic path of optimism, strength, and sensuality—one that could single-handedly explain the era of the Brazilian bombshell that has followed. These days, of course, models move effortlessly between fashion editorials and the Victoria’s Secret runway, but it was arguably Bündchen who first brought together couture, pop culture, and the multimillion-dollar athleticwear contract on a wave of irrepressible charisma.

Along the way, she married Patriots quarterback Tom Brady and became a mother to his son Jack, now seven, before giving birth to the couple’s children together: Benjamin, currently age five, and Vivian, age two. On her Instagram feed, she is also a globe-trotting Earth mother, striking tree pose amidst a backdrop of silvery water or pausing atop a mountain to enjoy a spectacular canyon view. And if further proof was needed that Bündchen’s life is getting better with age, a recent picture of a hike through the forest with her kids and posted to Instagram says everything: “#Happiness #gratitude #family #love #nature.”

Today, in celebration of the life-affirming spirit she’s made her signature, we’re taking a look back at the inspirational Instagrams that crystallize the energetic allure of that most super of supermodels.

The post The Cult of Gisele: Why the Supermodel Continues to Captivate appeared first on Vogue.

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