Fifth Element Fever! Why Orange Hair Is the New Black

The world seems to have Milla Jovovich on the brain lately: It was announced yesterday that the model turned actress will star in James Franco’s upcoming sci-fi film, Future World. Already well familiar with the genre, it’s been almost 20 years since Jovovich inhabited her now-iconic role in director Luc Besson’s The Fifth Element. And a look at city streets and international Instagram feeds proves that the cultish ’90s-era film is experiencing a resurgence in the minds of bloggers, models, and artists. Eschewing natural washes of brunette, blonde, and red, women from Tokyo to Nottingham are dyeing their lengths a Leeloo brand of Technicolor tangerine—with bangs, to boot.

Earlier this year, model Katie Moore experienced the career-making power of a Leeloo-esque makeover when she debuted her neon textured cut on the Alexander Wang runway, leading to an influx of show castings and editorials. It wasn’t long after that her leggy counterpart, Kiki Willems, took her light brunette hair to an equally chromatic shade of red. Blogger Charlie Barker has made the surreal shade her signature, and Japanese blogger behind Socks Lover Girl, Momo, recently emphasized her high-impact dye job with a contrasting swipe of green mascara. Any way you customize it, Jovovich’s infallible equation of scissors, Manic Panic, and texturizing spray is clearly experiencing a resurgence. We’re calling it the “Leeloo Multipass.”

 

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