Long before London makeup guru Lisa Eldridge earned over a million subscribers on YouTube with what are arguably the genre’s best video tutorials, she was giving one-on-one lessons at the Lancôme counter at Harrods. Today, when the iconic French beauty house announces Eldridge as its newly appointed creative director of makeup, she’ll celebrate a kind of serendipitous homecoming.
A social media star in her own right, Eldridge has built her success on the approachable luxury of makeup, winning a loyal following of real-girl fans and red-carpet clients like Kate Winslet and Keira Knightley with her nearly six-year-old blog, while steadily sharpening her skills on fashion editorial shoots with photographers like Mert Alas and Marcus Piggott, Angelo Pennetta, and Sølve Sundsbø. Eschewing shock-value transformations and heavy-handed applications for the kind of modern ease called for in everyday situations, her videos cover everything from the perfect date-night cat eye to the right makeup look for running into your ex.
It’s a winning precedent that foreshadows what to expect from her partnership with Lancôme: Smart, highly wearable beauty ideas that speak to the playful, effortless aesthetic Eldridge has made her signature—paired with an arsenal of the company’s covetable eyeliners, lipsticks, palettes, and primers and a lineup of elegant how-to videos that show you exactly what to do with them. In celebration of the collaboration, a look back at five of our favorite Lisa Eldridge makeup tutorials.
1. Signature ‘Kitten Flick’ Eyeliner
2. Fresh Pink Lips
3. Classic Smokey Eye Tutorial
4. A First Date Look
5. How To Wear Dark Lipstick—And Look Good
The post Makeup Artist Lisa Eldridge Signs With Lancôme: Our 5 Favorite Tutorials from the YouTube Beauty Star appeared first on Vogue.
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